Consultancy

At SleepFlyer.com, we don’t just report on how premium aviation is evolving – we help shape what comes next.
Our consulting services are designed for airlines and premium travel brands seeking to elevate the passenger experience in Business Class, First Class and private aviation.
We work with partners who understand that rest, recovery and overall comfort are no longer secondary benefits, but defining pillars of modern premium air travel.
From strategic guidance on premium cabin vision and passenger experience to refining atmosphere, lighting, noise management, privacy, service flow and onboard rituals, we help create cabin experiences that feel intuitive, refined and expertly considered. Whether refining an existing product or shaping a next-generation experience, we ensure it resonates with today’s frequent and discerning travellers.
Beyond the aircraft itself, we also advise on the wider premium journey. This includes lounges, pre-boarding experiences, ground services and transitions, recognising that how passengers arrive at their seat often determines how they experience the flight.
In addition to experience strategy and passenger journey design, we offer media relations and brand storytelling tailored to the evolving conversation around premium air travel and passenger experience. We support airlines and aviation brands across product launches, new routes, cabin introductions and dining concepts, helping them communicate with clarity, credibility and impact.
SleepFlyer.com is a project by Hospritality (hospritality.com), founded by Elias Berthold – an international PR and strategy consultant with more than 20 years of experience across hospitality, aviation and luxury travel. A lifelong traveller, Elias has spent decades moving between consulting and premium travel environments, often living inside the products he was advising on. This immersion shaped a rare dual perspective: the strategic clarity of a senior advisor combined with the instinct of a frequent flyer who understands how premium travel actually feels, not just how it is designed. He has experienced the full spectrum of premium travel, from exceptional Business and First Class cabins to the unique demands of private aviation. What he learned is simple: no matter how striking the design or polished the service, a journey is defined by how it makes you feel. This perspective shapes our consulting work.
We help aviation brands create premium environments that strengthen brand perception, passenger loyalty and long-term relevance. Let’s shape the next chapter of premium air travel – together.
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